Apple Buckles Down on Privacy

Apple Buckles Down on Privacy

( – Navigating the internet while keeping your personal information safe is always a challenge. To help customers with this, Apple is introducing privacy updates this fall — but not everyone is pleased with this new change.

Estimated to arrive in mid-September, iOS 14 is Apple’s latest operating system. This update will prompt users to either give or deny permission for an app to collect their data when opened. Previously, this privacy setting, called “Identifier for Advertisers” (IDFA), has been activated by default on iPhones, but was hidden within the ‘Settings’ app on the phone.

IDFA was rarely used in the past, but experts believe many customers will opt-out of data sharing with the new update. However, companies that rely on collecting data for their business, such as Facebook, are growing concerned.

The major social network site expects a 50% decrease in revenue due to consumers denying permission to collect their data. In a blog post, Facebook forewarns that “despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14.” Audience Network is Facebook’s cross-platform ad campaign.

Although the social media company may have to regroup after this significant change, many people, including Financial Times writer Henry Mance, think that’s okay for the Big Tech giant:

While customers get the freedom to opt-in or out of sharing their data on the new iOS platform, many businesses question how they will target advertising if they cannot track users’ information. But, in a world where it can seem everyone is listening, a bit more consumer privacy and control is welcome.

~Here’s to Your Prosperity!

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