(AmericanProsperity.com) – After a TV ad firm decided to partner with Nikki Haley, who is running against former President Donald Trump in the 2024 presidential race, Trump’s campaign team parted ways, according to Politico. Jamestown Associates reportedly created commercials for Trump in 2016 and 2020 and after he left the White House. They were also hired in December to record some of Trump’s direct-to-camera speeches to his supporters.
Barney Keller, the president of the firm, reportedly partnered with Haley independent of the firm, but Trump did not want to join the arrangement. A spokesman for the Trump campaign, Steven Cheung, said that they were doing things differently for this run and investing in “fresh energy and new ideas.”
Larry Weitzner and Jason Miller, partners of the firm, were the crafters of Trump’s advertising strategy, with Miller going on to become a top advisor in the campaign.
The firm has reportedly worked with Republicans for years, joining forces with Dr. Mehmet Oz for his Pennsylvania Senate run against John Fetterman. Other 2022 midterm election campaigns that they were a part of include Matt Mowers and Tom Kean Jr. who ran for New Hampshire and New Jersey, respectively.
Haley was the former governor of South Carolina from 2011 to 2017 before she served as the 29th United States ambassador to the United Nations under then-President Trump from 2017 to 2018.
After experiencing more losses than expected in the 2022 midterm elections, the GOP has called on Ron DeSantis as the party’s leader. Trump, in response, has launched attacks against the Florida governor, calling him “Ron DeSanctimonious,” and an “average Republican Governor with great Public Relations.”
Former White House budget director Russ Vought previously remarked that Trump’s campaign is starting to feel like it did in 2016 with the establishment media evermore against him. He noted that Trump has “unfinished business.”
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