EU Dives Deeper Into Investigation of Apple

( – The EU is investigating Apple, Meta, and Google for potentially breaching the bloc’s newest laws that they put in place in order to stop anti-competitive behavior.

The three technology companies can face large fines if they are found guilty. The act that they are referring to which eliminates anti-competitive motives is the Digital Markets Act and it’s a newly implemented act that was put in place just a few weeks ago.

There were a few instances that the European Union is looking into regarding the companies. These situations include Apple and Google trying to steer users outside of their app stores. It also will look into Google to see if they were pushing their own services like Google Shopping in search results on their search engine, pushing people to stay within their own brand and company.

The commission said, “The commission suspects that the measures put in place by these gatekeepers fall short of effective compliance of their obligations under the DMA.”

The new law was designed to create a level playing field for the company’s rivals and requires that all six technology giants comply with guidance that would allow for more opportunities and even competition.

“We have been in discussions with gatekeepers for months to help them adapt, and we can already see changes happening on the market. But we are not convinced that the solutions by Alphabet, Apple, and Meta respect their obligations for a fairer and more open digital space for European citizens and businesses,” said Thierry Breton, the commissioner for the internal market.

Many are in support of this and feel that changing sooner rather than later will be beneficial for everyone including consumers.

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