(AmericanProsperity.com) – A U.K. Watchdog has claimed that Google is using anti-competitive behavior in their market for buying and selling ads on websites. This was announced not long after investigations in the U.S. and EU began to look into Google’s possibility of having a monopoly.
The Competition and Markets Authority has said that Google “abused its dominant position” in advertising online, and it has affected thousands of U.K. Adversities and publishers.
They said that many publishers and advertisers use Google’s ad services to sell and bid on advertising space, but Google prevented rivals from offering alternatives that were competitive.
“The CMA is concerned that Google is actively using its dominance in this sector to preference its own services,” the watchdog said.
The findings from CMA showed that for almost a decade Google has abused its dominant position through buying tools for publishers that shielded them from being offered a competition.
Dan Taylor, the Google vice-president of global ads, said, “Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers.”
Taylor continued, “The core of this case rests on flawed interpretations of the ad tech sector. We disagree with the CMA’s view and we will respond accordingly.”
The U.S. Department of Justice has been investigating Google for their activities in ad tech. In an update, the Department of Justice will officially accuse Google of monopolizing the ad tech market. A federal judge recently ruled that Google illegally monopolized the control over internet searches and warned that Google could face partial bankruptcy if this is true.
Copyright 2024, AmericanProsperity.com
