Kellogg’s has blatantly deceived American families about the safety of its products after a bombshell report revealed they are anything but “healthy.”
Specifically, Texas Attorney General Ken Paxton is taking on the cereal giant, whose products actually contain petroleum-based food dyes.
These dyes are linked to cancer, obesity, and attention disorders—chemicals already banned in other countries but still served to American children.
The investigation focuses on WK Kellogg, a company spun off from Kellogg Company in 2023.
The company produces beloved household cereals like Froot Loops, Rice Krispies, and Frosted Flakes.
Paxton’s office asserts these products contain artificial dyes linked to serious health issues while being advertised as nutritious options for families.
According to investigators, the company uses petroleum-based colorings including Red 40, Yellow 5, Blue 1, and Yellow 6 in its products.
These artificial colors have been associated with hyperactivity in children, obesity, autoimmune disorders, hormonal imbalances, and even cancer.
It is particularly concerning that Kellogg’s has already removed these harmful dyes from products sold in Europe and Canada but continues using them in cereals marketed to American children.
This double standard suggests that the company knows these ingredients are problematic yet continues to use them in the United States while promoting them as “healthy” options.
“A critical part of fighting for our children’s future is putting an end to companies’ deceptive practices that are aimed at misleading parents and families about the health of food products,” Paxton said.
“Artificial food colourings have been shown to have disastrous impacts on health, and in no world should foods that include these dyes be advertised as ‘healthy,'” he added.
The timing of this investigation follows closely behind a meeting between Health and Human Services Secretary Robert F. Kennedy Jr. and major food manufacturers.
Kennedy has urged these companies to phase out artificial dyes by 2028 and has directed the FDA to revise safety rules that currently allow food manufacturers to declare ingredients safe without proper Food and Drug Administration (FDA) review.
Some states have already taken action against these potentially harmful ingredients.
For example, California has banned products like Froot Loops in schools due to concerns about artificial additives.
Meanwhile, the FDA plans to ban Red 3 food coloring, also known as erythrosine, which is used in various food products and medications.
Adding to the controversy, Kellogg’s had previously committed to removing artificial colors from its products by 2018.
Yet, many of its cereals still contain these questionable additives years after that deadline has passed.
The push to hold food manufacturers accountable for misleading health claims represents an important fight for parents and consumers.
American families deserve the same protections already afforded to European and Canadian consumers, especially when children’s health is at stake.
