(AmericanProsperity.com) – Leveraging her star power to empty the pockets of her devoted fans, Taylor Swift shattered sales records with the release of her latest book.
The pop singer’s “Eras Tour Book” sold a staggering 814,000 copies in its opening weekend, overshadowing traditional publishing norms and bypassing major retailers.
Swift’s book was launched exclusively through Target during the Black Friday shopping frenzy to become the most profitable book launch of 2024.
“Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest publishing launch of 2024,” said Circana, a company that provides book publishing industry data.
The singer’s decision not to distribute the book through major retailers like Amazon did little to obstruct its widespread appeal, showcasing the power of her fandom.
Despite its hefty $39.99 price tag and reports of written errors, Swift’s book outperformed expectations.
Taylor Swift fans outraged as Eras Tour book sells eye-popping amount in first week despite being littered with mistakes pic.twitter.com/GNEzb4V0Fs
— Simo saadi🇲🇦🇵🇸🇺🇸 (@Simo7809957085) December 6, 2024
The book’s triumph is particularly remarkable given its limited availability through a single retailer.
This exclusivity strategy mirrors Swift’s previous moves, such as the release of her Eras concert film.
The movie bypassed traditional Hollywood studios and still grossed over $200 million, becoming the highest-grossing concert movie in history.
It is worth noting that Swift’s book sales narrowly missed surpassing those of former President Barack Obama’s “A Promised Land,” which sold 816,000 copies in its first week in 2020.
The Swift phenomenon has also inspired a range of other publishing content, including biographies, fiction and themed books.
Another 2024 top seller is “Taylor Swift: A Little Golden Book Biography,” further cementing her status as a cultural icon for younger generations.
However, Swift’s astronomical success has also raised concerns among some about the outsized influence of celebrity culture on American society.
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